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When you think of software companies, most likely you think of Microsoft, Adobe, maybe even Apple, because this is the software most users use on a daily basis for their personal lives. However, how many people have heard of Sirsi Dynix, 37 Signals, insidesales.com, or Remco Software. Each one of the four companies mentioned above may not be household names, but in their specific industry of libraries, business processes, sales, and hotels they are king.

If you want a crack at starting a software business, you may have dreams of toppling the great software empire Microsoft, but your chances are slim. You best opportunity for success is following the example of these companies. The best way to make a name for your software is to find that niche, exploit, and build a very successful business from it.

Since every business uses computers in some form or another, they all will be in need of software solutions for what they do. There is a perfect example of this in the hotel industry. The hotel industry needed hotel management software to perform everyday tasks and increase performance levels. They need it to do things like managing reservations, coordinating housekeeping and room service, and other various tasks. Remco has targeted this industry and has benefited greatly from it, as they are quickly becoming a leader in hotel management software.

None of this happened over night, and they didn’t quit when the first version of the software was done. Remco has spent a lot with hotels, resorts, and Bed & Breakfasts, to learn how they could improve the software. As you spend more time learning from the clients and the industry demands, in this case the hotel managers and the employees, you gain an ability to increase the scope of the software. Now the hotel software helps out with more than reservations and bookings, the software includes software management for spa amenities, room service, special requests, and other aspects of the hotel business. Each variation of the software as an easier user interface, eliminates the possibility for mistakes from the Hotels, and adds a larger competitive advantage from the few competitors they have.

Finding a niche has been the key to success for all software companies. There are opportunities everywhere, if you keep your eyes open. With enough research, you will find an opportunity market to exploit to build your successful software business.