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Real Estate Boom Expected Following Planning Win in Joao Pessoa

September 12th, 2009 · No Comments


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by Leslie Richards

After many years of negotiation the Federal Government, Ministrio Pblico Federal (MPF) has granted the state of Paraba permission for the construction of a conference centre in the state capital of Joao Pessoa. The centre will be constructed in Cabo Branco, a tranquil area with a splendid beach and great restaurants and bars. It is Joo Pessoa’s number one residential district and an ideal investment location.

The building has an estimated budget of $50 million and initial works are due to start in September according to Infrastructure Secretary, Francisco Sarmento. The Government of Paraba fulfilled all of the terms established in an Agreement with MPF at the beginning of August 2009.

The conference centre sits within a large masterplanned area with proposals for at least six large resort hotel schemes. Investors have watched with interest as legal arguments have raged over the land for over 20 years.

The State and Federal authorities had, until now, been unable to reach agreement regarding the protection and replanting of native vegetation, safeguarding of the beaches and investment into regularizing the water supplies for the area. However, now agreement has been reached it is widely expected that planning permissions will be granted and development commenced rapidly.

This approval is expected to bring a boom in tourism to the area with the construction of many new hotels and resorts to accommodate the burgeoning number of visitors attending new cultural events and conferences. The knock-on effect will of course be a surge in real estate values, which is good news for the canny investors who already have Joao Pessoa on their radar.

The state of Paraba contains one of Brazil’s hidden gems. Joo Pessoa is a great investment alternative to Brazils high density, high-rise developments in larger cities. Joo Pessoa is the gateway to Europe and home to the eastern-most point of the Americas, Ponta do Seixas.

It is officially the world’s second-greenest city, full of squares, gardens and areas of preserved natural forest. It is also Brazils safest city, offering inhabitants and visitors the chance to explore without limits its mouthwatering restaurants, lively bars and extensive shopping areas.

8 The City is well run with a very rich and varied cultural programme and a wide range of events from and art exhibitions to large-scale classical and popular music festivals. A recently constructed Science and Cultural centre in Cabo Branco has formed a centre point to the cultural programme.

North East Brazil in general is receiving a lot of interest from the international investor market but the place on everyones lips right now is Joao Pessoa. Economic expansion and migration from the southern cities are fuelling the domestic market, ensuring a steady stream of buyers for new and resale properties and developers are struggling to keep up with demand. Couple this with the boom in tourism, a near-perfect climate and a year-round rental market and international investors can do little better than to invest in this exciting market right now.

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