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The Australian Ute

May 25th, 2009 · No Comments


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by William Joseph

While driving around Australia you will notice a large amount of Utes. These are Australian utility vehicles made by Holden, originally from Ford.

Legend has it that the Ute was designed by a young engineer at Ford Australia named Lewis Brandt who responded to a letter from a farmers wife from Victoria. She wanted to know why there wasn’t a car available for her husband to buy that could enable him to take her to church on a Sunday and be able to still take the pigs to Market on a Monday. And Lo! The concept of a passenger/load carrying vehicle -The Ute- was born. I should have known a woman was behind the idea! Since that time in the 1930s Ford, Holden and Chrysler have manufactured Utes and they are as popular today as they were then and are found in town,city or country areas.

There are distinctly different features to Utes depending on where you are:

The Town Ute is driven mostly by young adolescent men who are beginners at driving, need a car for work, and want to impress friends and women. They are often customized to be lower than the country models and build them with a V8 engine. Also a preserved classic Ute can be found around town. These are usually driven once a week to the pub by an elder who has been the original owner.

The Country Ute is popular among the same demographic as the town Ute, however they are customized very differently. They are owned by rural young men who live their lives around their Ute. It acts as a mobile home, a ladies magnet, an entertainment machine, transportation, and a conversation point. They are customized in a sport country style, such as large aerials and bull bars, for kangaroos that get in the way at night, and country number plates.

Today any load carrying car not large enough to be a truck is called a Ute. But the true Aussie Ute is one based on the passenger sedan, with a seamless body molded tray.

To quote the UASA, The Ute Appreciation Society of Australia, “The Ute is more than just a car. The Ute is a thing of beauty. The Ute is part of our National identity. The Ute is an expression of ones lifestyle. The Ute makes boys into men. The Ute is Australian.

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